Press Release - Red River Chamber Awarded Two NM Tourism Department $10,000 Marketing Grants

FOR IMMEDIATE RELEASE: 


July 2, 2023

 

New Mexico Tourism Department investment in tourism event program surpasses $500,000 in Year Three 

SANTA FE – The New Mexico Tourism Department (NMTD) is further expanding its investment in New Mexico’s tourism events and festivals for fiscal year 2025. 

The Tourism Event Growth & Sustainability Program offers eligible New Mexico entities that host tourism-related events with technical assistance, marketing resources and sponsorship support for those events. For FY25, NMTD is awarding $533,238 in support to 38 events, both a record for the agency. The investment by NMTD in this program for FY25 represents an increase of $77,536 in grant funding compared to FY24. 

This program offers three options of support. The first option is an event accelerator that helps tourism events level up through technical support and strategic planning. The second option is a cooperative marketing model that pools resources between NMTD and participating entities. The third option is sponsorship support established tourism events. For FY25, 10 events will be participating in the accelerator, 14 will be participating in the marketing cooperative and 14 will be participating in the sponsorship module. 

Tourism events in 16 destinations across New Mexico will be supported by this program in FY25. Of the 38 participating tourism events, 21 are hosted in communities outside of Albuquerque or Santa Fe. 

New Mexico’s Native American and Hispanic American heritage is represented and supported through this program. The FY25 cohort includes six events that celebrate Native American culture and heritage and four events that celebrate Hispanic American culture and heritage. 

“This program was created not just to offer technical support and financial resources to tourism-related events – it exists to take participating events along a journey of actual growth; one where events are building capacity, programming, attendance, quality guest experience or any other element of the event’s strategic vision,” said Acting Secretary Lancing Adams. “I’m happy to see that participants in this program are actually ‘leveling up’ and taking these events to new heights through our collaboration.” 

The FY25 cohort includes 11 first-time participants for the program, ranging from the Silver City Blues Festival to Chama Christmas in the Mountains. The other first-time participating events in the program include: Blossom & Bones Ghost Ranch Music Festival, Chama Yak Attack, Cloudcroft Heritage Days Celebration, Indian Pueblo Cultural Center Dance Program, Recycle Santa Fe Art Festival, Red River Oktoberfest, Santa Fe Studio Tour, Tejano Fest and Vino in the Valley. 

Below is a complete list of program participants for FY25:

 

Event Accelerator

Chama Christmas in the Mountains

$5,000

 

Chama Valley Art Festival and Studio Tour

$5,000

 

Chama Yak Attack

$5,000

 

Farmhouse Ale and Bernalillo Blues Festival

$5,000

 

Great American Duck Race

$5,000

 

Nakotah LaRance Youth Hoop Dance Championship

$5,000

 

Recycle Santa Fe Art Festival

$5,000

 

Santa Fe Studio Tour

$5,000

 

Smokin’ on the Plaza

$5,000

 

Tommy Knocker 10

$5,000

 

Cooperative Marketing Support 

8750’ Festival

$7,682

 

Aspencade

$7,682

 

Bernalillo Indian Arts Festival

$7,682

 

Blossoms & Bones Ghost Ranch Music Festival

$10,000

 

Day of the Tread

$5,000

 

Fiesta Latina

$10,000

 

Indigenous Ways Festival

$10,000

 

Mariachi Spectacular de Albuquerque

$10,000

 

Red River Oktoberfest

$10,000

 

Silver City Blues Festival

$10,000

 

Tejano Fest

$5,682

 

Traditional Spanish Market

$10,000

 

UFO Festival

$9,510

 

Vino in the Valley

$10,000

 

Sponsorship

Albuquerque International Balloon Fiesta

$50,000

 

Cloudcroft Heritage Days Celebration

$5,000

 

CURRENTS New Media

$10,000

 

Festival Flamenco Albuquerque

$30,000

 

Gathering of Nations Powwow

$50,000

 

International Folk Art Market

$30,000

 

Indian Pueblo Cultural Center Dance Program

$20,000

 

Las Cruces International Film Festival

$20,000

 

Santa Fe Indian Market

$50,000

 

Santa Fe International Film Festival

$20,000

 

Santa Fe Wine & Chile Fiesta

$10,000

 

The Burning of Zozobra

$50,000

 

The Paseo

$10,000

 

Up & Over 10K Trail Run Weekend

$5,000

 

To learn more about the Tourism Event Growth & Sustainability Program and review more details about program participants for FY25, visit the NMTD website. 

 

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About New Mexico True: The New Mexico Tourism Department created the New Mexico True brand in response to common misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Built upon the idea that a trip to New Mexico is an “adventure that feeds the soul,” the brand advertising campaign provides a platform for unified messaging for more than 50 communities and 450 businesses around the state.

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