June 29, 2024

Message from our Chamber President

Hello Everyone,

We hope everyone is off to a great Summer Season so far. There has been a lot of activity over the last couple of weeks, and things seem to be picking up in town.

We welcomed our newest Board Members, Lindsey Casali and Tra Venaglia, at our June Board meeting. We are very excited to have them join us, bringing some excellent business skills and a desire to see Red River grow, prosper, and thrive!

In addition to our new Board Members, we also elected a new Executive Board. The members of the Executive Board have additional responsibilities and duties and require a more significant time commitment each month. Our Executive Board has four officers: President, Vice President, Treasurer, and Secretary.

Our new Secretary is Lindsey Casali, the owner and operator of Casali Real Estate and Mountain Peak Properties. The Secretary is responsible for taking notes and documenting all our regular and special board meetings to ensure that good records are kept. The Secretary also serves on the policy committee and helps form sound policies for our organization. We know Lindsey is very well-organized and meticulous when it comes to details and will be a great asset to our Executive Committee.

Terrie Bowen is returning for a second term as Treasurer. The Treasurer is responsible for safeguarding the Chamber funds, helping implement our Financial policies, presenting Financial information at our monthly meetings, ensuring our organization is operating on sound financial principles, and helping with all the Paperwork, expenses, etc. We are very fortunate to have Terrie in this position. With her background in accounting and taxes, she has been a great asset to the Chamber for many years before joining the Board and Executive Committee.

Rachel Swigart, part of the owner/operator family for Alpine Lodge, will serve as our Vice President. The Vice President works closely with the CEO and President, ensuring we are prepared for meetings, serving on committees such as the Development Committee, and filling in for the President if they cannot lead meetings. Rachel has shown a great desire to get involved ever since joining the Chamber Board a year ago and has been a valuable addition to the Board, serving on our Election and 4th of July Committees and attracting a younger group of people to get involved as Volunteers, Members, Sponsors, and Board Members.

Finally, I will be returning for my 3rd and final year as President of the Board. During my two years as President, I have had the honor of helping to lead our Board in brand new directions, creating and implementing policies and procedures, updating, and revising our bylaws, and composing and ratifying a Strategic Plan. My gifts and experience are in organizational management and leadership, equipping others to thrive and providing the tools and resources needed to fulfill their responsibilities. I am very proud when I look back at all we have accomplished over the last two years. I know we have more work to do, and I look forward to serving as the President for one more year.

We also want to Thank Sharon Calhoun, our past Secretary, and David Wilcox, our previous Vice President. The Chamber is where it is today because of their dedication and leadership. We are very grateful to have them continue as Board Members, giving them a little break from the additional responsibilities they have had throughout the years.

On behalf of the rest of our board members, I just want to say that we are honored to continue serving our members and community and look forward to helping in any way we can. If you have any additional questions or are interested in serving on a future board or committee, please let us know. We would enjoy the opportunity to serve alongside you.


Brian  Waltz

Chamber Matters: A note from youCEO

Vino in the Valley Festival Recap: Cheers to a Huge Success!

Dear Red River Chamber Members,

We're excited to share a detailed recap of the recent Vino in the Valley Festival! This event showcased the best of Red River, attracting a delighted crowd and generating significant economic impact.

Let's dive into the numbers:

  • Attendance: 3,000 attendees enjoyed the festival, with an impressive 73% coming from outside our community. This translated to 2,134 visitors experiencing Red River's charm for the first time!
  • Ticket Sales: We sold 1,750 tickets, each one-day pass priced at $16.
  • Financial Performance: The festival generated a total income of $52,795, with contributions from ticket sales, sponsorships, and the Town of Red River Lodger's Tax Funding. Our expenses totaled $44,381, resulting in a net profit of $8,414.


Beyond the numbers:

This year's Vino in the Valley Festival was a vibrant celebration filled with delicious food, exceptional music, and a diverse selection of beverages. Here are some highlights:

  • Thriving Marketplace: Eight wineries, two breweries, and one distillery showcased their offerings, while 47 artists and artisans displayed their unique creations.
  • Award Winners:
    • The inaugural judged tasting competition awarded the "Smoothest Red" category to Jaramillo Vineyards, a crowd favorite!
    • And congratulationsgo out to the winners of the People's Choice Awards, including Sheehan Winery Tasting Room Red River (Best Winery), Hollow Spirits (Best Distillery), and Downshift Brewing Company (Best Brewery). Newcomer Artistic Woodwerks and second-year-attendee Fresh Chile also won Best Artisan and Best Food awards, respectively.
  • Local Impact: We were proud to create local jobs by hiring a team of 8 musicians, ten festival staff members, and 11 security personnel. We are also incredibly grateful for the dedication of 31 incredible volunteers who contributed their time and energy.


High Customer Satisfaction:

We surveyed our attendees to gauge their satisfaction; the results are overwhelmingly positive! With an overall average rating of 4.34 out of 5, attendees were particularly impressed with:

  • Selection of New Mexico Wines (4.63 average rating)
  • Quality of Music Performances (4.50 average rating)
  • Likelihood to Recommend the Festival (4.56 average rating)


Looking Ahead:

Based on the positive feedback and strong attendance, we are delighted to declare Vino in the Valley a ring ding success! We're already looking forward to planning an even bigger and better event next year.

Thank you to everyone who made this festival a reality: our dedicated Chamber members, participating vendors, talented musicians, amazing volunteers, staff with our partners over at the Town of Red River, incredibly generous sponsors, and, of course, YOU, our fantastic Red River community!

With a Steady Heart,

Naoma STaley




Chamber Matters

We'd like to welcome our new members! Please click on their link below to learn more and to support them.



As the 4th of July approaches, Red River is gearing up for a festive celebration!

The theme for this year is "A Neon 4th" - Let your creativity shine and create an eye-catching float!

Exciting Prizes:

  • Grand Prize - Best Float: $700 Cash!
  • Vintage Vibes Award - Best Antique Vehicle: $500 Cash!
  • Pedal Power Award - Best Decorated Bicycle: $300 Cash!

Important: Everyone wanting to participate in the parade must submit their registration online by 5 PM on July 3rd, 2024, and the $10 fee per entry/float/vehicle.

Full Celebration Schedule:

Parade Day Schedule:

  • 8:30 AM - 9:30 AM: Parade Participant Lineup
  • 10:00 AM: Parade Starts

Brandenburg Park Celebration:

  • 11:00 AM - 3:00 PM: Enjoy community festivities!
  • 11:00 AM - 12:00 PM: ENMU Brass Quintet Performance
  • 12:00 PM - 2:00 PM: Community House Old-Fashioned Games
  • 2:30 PM: Parade Awards Ceremony

Spread the Word! Share this information on your social media or website to build excitement for the #RedRiver4th celebration! See the flyer here: http://redriverchamber.org/wp-content/uploads/2024/06/A-Neon-4th-Event-Flyer-BW.png

Thank you for helping us make this 4th of July unforgettable!






Community Column

This summer, the Red River Chamber is hosting events packed with valuable information and resources for your business

NM Corrections Industries Open House: July 16th, 4:00 PM - 7:00 PM, Red River Conference Center, RSVP by emailing us at rrinfo@redriverchamber.org. Event open to the entire community, so invite your colleagues!

  • Boost Your Bottom Line: Learn about cost-saving programs & products
  • Support a Worthy Cause: Explore how partnering with NM Corrections Industries can benefit your business & help others – Open House on July 16th!

Creative Solutions for Accessible Red River: Dinner & Discussion: August 22nd, 6:00 PM - 8:00 PM, Location TBA (details coming soon!).

  • Make Red River Welcoming for ALL: Join the Red River Lodger's Group for a discussion on creating a more accessible Red River for guests with disabilities – Interactive Dinner & Discussion on August 22nd.

- Naoma Staley




As a member, you can use your Wild Apricot login to post and manage job vacancies on the Red River Jobs Board. Job announcements can be posted for 30, 60, or 90 days.

The job board is also open to non-Chamber members, so if you get to the payment page and it is not $0.00, you forgot to log in. Job postings are free for Chamber members.

To access the RR Jobs Board, go to our website at www.RedRiverChamber.org and click on Work > RR Jobs. Alternatively, you can click here: https://redriverchamberofcommerce.mcjobboard.net/jobs

If you have trouble logging in, please email us at rrinfo@redriverchamber.org.



Volunteer Training Schedule

Aug 28 5:30 - 7:00 P Volunteer Training: What You Need To Know About Working Security At An Event

Sep 25 5:30 - 7:00 P Volunteer Training: What You Need To Know About Working A Gate At An Event

Oct 2 4:30 - 5:00 P Volunteer Training: What You Need To Know About Working A Gate At An Event

Oct 2 5:30 - 7:00 P Volunteer Training: What You Need To Know About Working Security At An Event



Visitation Data

Jan 1 to Jun 28, 2024

Estimated visits: 229.4K

Average length of visits:  6 Hours




Jul 4 8:00 – 9:30 A Parade Lineup

Jul 4 10:00 – 11:00 A 4th of July Parade

Jul 4 11:00 A – 4:00 P Celebration in Brandenburg Park

Jul 12 9:00 – 11:00 A Volunteer Opportunity: Roadside Cleanup (Orientation given on-site)

Jul 16 10:00 - 11:00 A Monthly Board of Directors Meeting

July 16 4:00P Networking Night Social at the Conference Center


Aug 9 5:00 – 7:00 P Volunteer Social: Backyard BBQ at Chamber HQ

Aug 20 10:00 - 11:00 A Monthly Board of Directors Meeting

Aug 21 9:00 A – 2:00 P Member Training: Using Square for Record Keeping & Tax Preparation

Aug 25 6:00 – 8:00 P Member Social: Celebrating a Successful Summer Season

Aug 28 5:30 - 7:00 P Volunteer Training: What You Need To Know About Working Security At An Event

Aug 30 NA Enchanted White Christmas Light Order Period Begins


Sep 3 4:00 – 5:00 P Membership Committee Meeting

Sep 10 1:00 – 2:00 P Finance Committee Meeting

Sep 13-14 All Day Board of Directors: Annual Training

Sep 17 10:00 - 11:00 A Monthly Board of Directors Meeting

Sep 25 5:30 - 7:00 P Volunteer Training: What You Need To Know About Working A Gate At An Event

Sep 27 12:00 P Enchanted White Christmas Light Order Period Closes


Upcoming Festivals & Events

July 4th Parade & Celebration


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