About the Chamber

Serving our business community through collaboration, outreach, and leadership.

What we stand for



Serve our community through membership, collaboration, outreach, and leadership.



Ensuring our community thrives.



Community, Respect, Communication, Collaboration, Vision, Leadership

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Meet Our Board


Brian Waltz


General Manager, Rio Colorado Cabins


Terrie Bowen


Manager, Red River Sled Shed


Carl Brown

Board Member

Owner, Southern Exposure Photography


Rachel Swigart

Board Member

Co-Owner, Alpine Lodge


Wes Black

Board Member

Owner, The Candy Crate


Sharon Calhoun


Owner, Red River Brewing Company and Distillery


David Wilcox

Vice President

Owner, Reservations Unlimited

Meet Our Staff


Naoma STaley

Chief Executive Officer


Todd Michaels

Membership Director

Our History


The Red River Chamber of Commerce was founded in 1985 to support and promote the business community of Red River and surrounding areas.

In the decades since its founding, the Chamber's board, staff, and volunteers have worked diligently to attract visitors to Red River and stimulate the local economy by hosting annual festival or sporting events.

With the onset of the pandemic in 2020, the Chamber's event-centered focus came to an  abrupt halt. Like many businesses, nonprofits, and even government agencies - the Chamber was forced to close its doors and suspend services. However, this slowdown provided an opportunity for the Board and former Director, Shelby Werley, to survey their membership and the business community and determine the best possible path forward for the Chamber. The results of the survey made it clear that the Chamber would best serve members and the community by generating more extensive member services.

The Chamber re-opened its doors in September of 2021. Since that time, membership has been re-engaged and a more robust menu of services and programming that directly serve the needs of membership has been developed.

Because of the work of the Chamber of Commerce, Red River's shoulder seasons have shortened and local businesses have been able to continue providing their excellent services to tourists and community members alike.

Volunteer Opportunities


There are many ways to help support the Red River Chamber of Commerce. Our current needs in terms of volunteering include: administrative/office help, event planning, coordination and execution, and assisting with education outreach to local schools. If you are interested in learning more, please contact our Director.



We are always in search of volunteers willing to spend time in the Chamber office answering phones and responding to questions tourists have about Red River. We also need help checking the Chamber mailbox on a regular basis, as well with general office work like filing.



Volunteering for tutoring, in-classroom support, reading to or with kids, or after school programs in local K-5 classrooms to enrich the experience of students in their early childhood. Entrepreneurial workshop development & operation for K-5, 6-8, or 9-12 students.

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Volunteering for Red River Chamber events is a ton of fun! We are always ISO help in the following areas: event planning committees, event setup and breakdown, merchandise preparation, vendor booth markings, vendor/float registration, safety volunteers, first aid volunteers, gate attendants, volunteer coordinator, attendee feedback collection. We are also in need of production volunteers to construct photo backdrops and décor to be used at events. Volunteer now at https://forms.office.com/r/qp4LTWErpP

Contact Us


Office location

Red River Chamber of Commerce

200 W. Main Street

Red River, NM 87588

Phone: 575-754-2366 NOTE: E-mail inquiries will be responded to first.

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